How to Approach Job Postings
All job seekers can benefit by applying the following two strategies in their searches:
- Evaluate the qualifications with a clear eye.
- Put yourself forward.
Qualify the Qualifications
Not all qualifications are equal — you need to identify the most important ones. It’s all about fit. If you meet 60%–70%, you can be successful — but which 60%–70%? The answer to that will depend on what you learn about the company and the role, possibly well beyond what’s expressed in the posting.
- First, does the job sound intriguing? If so, then make your own “real” list of qualifications, based on your knowledge.
- Research the company. Use all your sources — professional associations, alumni, former colleagues, LinkedIn.
- Adjust your qualifications as you learn more about the company and the job. While you’re at it, tweak the keywords on your resume, cover letter, and profile.
Put Yourself Forward
All your research should be putting you in front of people who can help you. Make this part of your networking. Find someone at the company who will look at your resume and cover letter and give you advice.
Bottom Line
People can be more successful at getting interviews if they evaluate qualifications using company research and networking. Finding the insights behind job postings will make them stronger candidates.
